Philanthropy is a 4Ward Marketing Group value that influences our operations in many ways. The most obvious and important is that we are always getting involved in community events, supporting as many worthy causes as we can throughout the year.
In giving, we find that we get at least as much in return. For example, charitable events give us a chance to establish the 4Ward Marketing Group brand as one that cares about people, and sees success as a way to make a positive difference in the world. Not only does this impress local business leaders and lead to opportunities, we also get to meet sharp professionals with a similar passion for social responsibility who eagerly join our team.
We also find that supporting worthy causes as a team brings us closer together and gives greater meaning to our work. We’re not just colleagues; we’re change agents who work side by side to improve the world on a local and global scale.
Another and less obvious benefit is the trust that being philanthropic generates. We’ve seen firsthand that our company leaders care about people and being a force for good, which makes it easy for us to believe they have our best interests at heart. The companies in our firm’s portfolio have a greater level of faith in our intentions as well.
But most importantly, we give back because we can, and it’s the right thing to do. Follow 4Ward Marketing Group on Twitter to see what cause we tackle next.